The ingredients make the meal
How has Noma distinguished itself as one of the best restaurants in the world?
What really sets them apart is what goes into each dish. They have their own farms. Where they invest millions to grow their own crops. So their chefs can make magic with incredibly fresh, high-quality ingredients. And put them together in interesting ways that simply blow people away.
It's why customers book the restaurant months in advance, pay hundreds of dollars for a meal, and plan their entire vacation around a single dining experience.
Building a memorable brand isn’t unlike preparing a memorable meal. That’s why the best creatives search far & wide for fresh, unexpected storytelling ingredients before cooking on design.
