So, who the heck are you?
Okay, fair question. I'm Elan, a brand strategist and creative director living in New York.
I run Off-Menu, a brand consultancy that helps technology companies unlock growth.
Lately, I've been obsessed with how the playbook for winning on the internet is changing — and what it means to stand out in a world evolving faster than a VC can say "AI-native."
What I've found is that story is the best tool to make that happen. Because people don't crave design, they crave stories. And while there are a ton of agencies that can give you a glow-up or make you look cool, cool doesn't convert. A compelling story does.
What do you mean by story?
Glad you asked, because I can nerd out on this stuff all day.
High level, it's a distinctive, aspirational, culturally relevant point of view that's rooted in people's real emotional needs. In other words: a why that makes the world care.
If you have that POV as your foundation, everything else flows from there. Your brand, your product strategy, the way you talk and who you hire all emerge organically.
Ok. But why are you the one I should trust to tell it?
Coming in with the hardball! Fair enough.
I co-founded Glimpse (backed by Google and First Round Capital), led product at Shoptiques (YC), and built an in-house consultancy at Twitter. I've felt that pressure to break through. I understand what you need, and just as importantly, what you don't.
I get obsessed with your business, diving deeper and searching wider to unlock a "why" that earns attention and rewires your company for growth. Then I use it to create design that cuts through the noise.
And I'll get there, no matter how many territories or revisions or post-its on the wall it takes.
Nice, you have my attention. So, what do you offer exactly?
I do two things, and I do them well:
Find your point of view. The thing that sets you apart. The reason people should care. This becomes your North Star — positioning, messaging, voice & tone.
Bring your POV to life. Every detail reinforces what you stand for — brand identity, website design, marketing campaigns.
When is the best time to work with you?
There are six inflection points when POV becomes your competitive advantage:
Not sure where you are? This 2 min quiz will tell you.
What makes you different?
You know that satisfying feeling when someone finally puts into words what you've been thinking? That's what I hunt for. The unspoken truth everyone in your space feels but no one's said yet. It becomes the foundation of your story, and unlocks your next stage of growth.
Everything I create is designed to move the needle: pipeline, conversion, retention. Every decision, from positioning to pixels, is made with business outcomes in mind.
When you know who you're talking to and what you stand for, you've got superpowers to scale content & marketing at an insane pace. Your POV becomes the operating system AI runs on.
Got more questions?
Still scrolling?
We should probably just talk.
