Tools

I build small tools that make brand strategy easier to understand and put to work. These experiments explore how better human inputs like personality, positioning, and taste lead to better work with AI.

Personality Test for the AI era Personality Test for the AI era

A free personality test that turns how you think, speak, and make decisions into a practical profile. Use it to give AI better context and get outputs that sound more like you.

Brand Audit screenshot Brand Audit

Compare your positioning, messaging, and brand presence against competitors in seconds. The audit surfaces gaps and opportunities you can use to make your brand stand out.

Ad Swipe File screenshot Ad Swipe File

A searchable library of standout ads for studying hooks, formats, and creative ideas. It’s my Mt. Rushmore of advertising inspiration, open to all.