Brand personality is the next frontier of design
So you spent $50k on design. But what does your brand sound like? How does it behave?
Every startup wants main character energy.
But most end up sounding like background noise—
same tone, same deck, same vibe.
The ones that win get one thing right:
Brand isn’t just how you look, it’s how you show up.
Liquid Death made water unhinged.
Duolingo turned language learning into a meme.
Vacation made sunscreen nostalgic.
They didn’t just launch a product.
They launched a persona.
When you’re playing in a commoditized category, personality is how you get picked.
