Emotion is the moat
Function explains what it does.
Emotion explains why it matters.
Function speaks to logic.
Emotion speaks to belief.
Function focuses on features.
Emotion focuses on aspiration.
Function sounds smart.
Emotion feels right.
Function gets attention.
Emotion builds connection.
Function can be matched.
Emotion can’t be faked.
Function is table stakes.
Emotion is the moat.
One gets a polite nod.
The other gets: “Oh my god, yes.”
