Why your marketing sucks
Because you save it for last.
Tony Fadell wrote, “The story doesn’t exist to sell your product, it’s there to help you define it.”
Steve Jobs started with the keynote and *then* designed the product he wanted to launch on stage.
Product leads at Amazon kick off feature development by writing their press release to serve as the North Star for design.
Your marketing sucks because it’s an afterthought—a sales pitch for a product that doesn’t understand where it fits within someone’s life.
Marketing is the first touchpoint in the customer journey. Why on earth would you save it for last?
