Logos are overrated
People don’t fall in love with a logo based on what it looks like; they fall in love with what it represents.
No one cares about Apple’s logo. What they really want is to be seen as someone with good taste who “thinks different.’
You don’t need a logo, you need a promise. Because good design doesn’t really matter without a compelling reason to care.
Start with a culturally-relevant POV. One that makes a group people feel seen and inspired—something they’d wear proudly on a hat to express themselves.
Next time you design your logo, think through what it means and why anyone should care before spending your whole budget on what it looks like.
