Selected work

Cognition is the team behind Devin, an AI software engineer built to help teams take on their biggest projects.

I helped the team crack its brand strategy & messaging, creating an emotional story around what ambitious teams can now attempt with Devin.

Following Meta’s investment, Scale needed its brand to reflect the company it was becoming.

I helped reposition it for this new chapter and built a story that could rally the team, attract top talent, and turn its unreasonable commitment to doing the hard work into a defining philosophy.

Rho was getting lost in a sea of fintech competitors all promising modern banking and better support.

I helped reposition the brand around its most defensible advantage, an extraordinary level of human care, and built messaging designed to make Rho the obvious first choice for high-performing founders.

After building a fiercely contrarian personal brand and raising a $50M fund as an outsider, Nichole needed Wischoff Ventures to match her fighting energy.

I helped position the firm around founders audacious enough to shake things up, then translated that strategy into a bold, edgy identity with a literally fiery red palette.

Fountain pioneered bringing hormone medicine online, but an influx of generic competitors was making the category feel interchangeable.

I helped turn its off-script, patient-first approach into Prime Medicine, a new category and brand story that clarified Fountain’s advantage and supported its premium positioning.

Finder wanted to escape the anxious sameness of financial comparison sites and become a brand people might actually enjoy using.

I helped position it as your smartest, most enthusiastic friend when it comes to money, then brought that idea to life across its voice, bubbly-eyed identity, and design system.

Aleo wanted to turn its zero-knowledge technology into a movement and move the privacy conversation beyond doom, gloom, and damage control.

I helped position it as a lifestyle brand that gives developers an edge, then built a dark, mysterious identity around the badassery of creating an actually secure internet.