Selected work

I helped Cognition rally its team around an ownable North Star that invites people to aim higher in a world that encourages them to settle.

From another AI software engineer to a company raising the world’s ambition.

I helped The Academy launch the ultimate lifestyle brand for exceptional builders, creating a place designed to make them feel at home.

From an idea incubated at a16z to one of the most talked-about launches in tech.

Following Meta’s investment, I repositioned Scale to accelerate the enterprise and government sides of its business.

From a data-labeling company to the Fortune 500’s most trusted AI partner.

I repositioned Rho around the founders it serves, creating a brand that makes the most ambitious operators feel seen.

From an under-the-radar competitor to a formidable challenger.

I built Nichole’s brand around celebrating the founders who aren’t afraid to shake sh*t up.

From yet another VC brand to one of the most talked-about brands on X.

I helped Chapter One expand beyond crypto by repositioning the firm around its unique superpower.

From a crypto-focused fund to the VC built for the world’s best product people.