AI & culture
Notes
Short ramblings (notes to self?) on brand strategy, storytelling, point of view, and the cultural implications of AI.
Founder POV
Should founders build their brand around their personal taste?
Read the note →Brand strategy
If you can't name the feeling, you don't have a brand
Read the note →Positioning
“Everything apps” kill word of mouth
Read the note →Studio philosophy
Brand isn’t something you sell
Read the note →Creative process
The ingredients make the meal
Read the note →Visual identity
Logos are overrated
Read the note →Messaging
The best taglines are philosophies
Read the note →Startup branding
Lean startup is for product, not brand
Read the note →Design hiring
