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AI & culture
The AI Psyop No One is Talking About -
Founder POV
Should founders build their brand around their personal taste? -
Brand strategy
If you can’t name the feeling, you don’t have a brand -
Positioning
Everything apps kill word of mouth -
Studio philosophy
Brand isn’t something you sell -
Creative process
The ingredients make the meal -
Visual identity
Logos are overrated -
Messaging
The best taglines are philosophies -
Startup branding
Lean startup is for product, not brand -
Design hiring
The screenshot portfolio problem
Notes
Short ramblings (notes to self?) on brand strategy, storytelling, point of view, and the cultural implications of AI.