How to stand out in a world of AI-driven mediocrity
The easier it becomes to create & launch new things, the harder it becomes to get anyone to care.
That’s where great branding stands out.
Good creative work starts with a surprising insight—something unexpected that sparks curiosity or connection. And while AI excels at many things, uncovering these nuanced human truths isn’t one of them.
In the future, we’ll see a flood of work that checks the boxes: it will look polished and professional but say all the predictable things. Work that looks the part but fails to make people feel something.
Here’s the paradox: as it becomes cheaper and faster to “look good,” it becomes exponentially harder to create work that ‘feels good.’ In a world flooded with polished mediocrity, earning someone’s attention and trust will require something truly exceptional.
This trend isn’t limited to design or marketing—it’s happening across industries. The middle ground is disappearing. Soon, businesses will face a choice: settle for cheap, cookie-cutter solutions or invest in high-end expertise that truly stands out. There will be no in-between.
At Off-Menu, we’re preparing for this future by understanding we offer more than just design—we win by getting people to give a damn about what you’re building.
