Product vs. Brand Marketing
Product marketing says what it does.
Brand marketing says why it matters.
Product marketing sells features.
Brand marketing sells meaning.
Product marketing speaks to logic.
Brand marketing speaks to identity.
Product marketing wins the chart.
Brand marketing wins the culture.
Product marketing gets the click.
Brand marketing earns the loyalty.
Product marketing creates customers.
Brand marketing creates believers.
One grabs attention.
The other builds conviction.
