Elan Miller 6/16/25 Elan Miller 6/16/25

Brand personality is the next frontier of design

So you spent $50k on design. But what does your brand sound like? How does it behave?

Elan Miller 6/16/25 Elan Miller 6/16/25

Emotion is the moat

One gets a polite nod. The other gets: “Oh my god, yes.”

Elan Miller 6/16/25 Elan Miller 6/16/25

Product marketing says what it does. Brand marketing says why it matters.

Elan Miller 6/16/25 Elan Miller 6/16/25

Crypto is re-imagining financial incentives, but some things are bigger than money.

Elan Miller 6/16/25 Elan Miller 6/16/25

The easier it becomes to create & launch new things, the harder it becomes to get anyone to care.

Elan Miller 6/16/25 Elan Miller 6/16/25

People don’t fall in love with a logo based on what it looks like; they fall in love with what it represents.

Elan Miller 6/16/25 Elan Miller 6/16/25

Because you save it for last.

Elan Miller 6/16/25 Elan Miller 6/16/25

The big opportunity in crypto is to look outside of crypto—to solve old problems with new incentive design.

Elan Miller 6/16/25 Elan Miller 6/16/25

If you want to break through the noise, you have to defy expectations.

Elan Miller 6/16/25 Elan Miller 6/16/25

How has Noma distinguished itself as one of the best restaurants in the world?

Elan Miller 6/16/25 Elan Miller 6/16/25

None of the brands you admire—Nike, Apple, Airbnb—achieved great things via a design sprint.

Elan Miller 5/28/19 Elan Miller 5/28/19

You can’t convince someone they need a brand in the same way you can’t convince someone eating fast food that they need a lifestyle change.